Post-Issuance Card Customization
Launch Custom Card Experiences Without Reissuing Cards
Custom Card Portal by CUCU Inc. enables banks and card issuers to offer post-issuance card customization at scale without changing existing infrastructure.
Compatible with PVC, metal, and composite cards
Trusted by global brands and major card issuers
Card programs are static. Customer expectations are not.
- ✕ Low engagement with standard card designs
- ✕ Expensive and slow card reissuance cycles
- ✕ No personalization layer after issuance
- ✕ Missed revenue opportunities
A new layer of card customization
Custom Card Portal allows issuers to offer fully branded card customization experiences without replacing cards or modifying manufacturing workflows.
- ✓ White-labeled portals for each issuer
- ✓ Embedded or standalone deployment
- ✓ Customers browse and select designs
- ✓ CUCU handles production and fulfillment globally
From Transit Cards to High-Demand Collectibles
Using CUCU’s patented post-issuance overlay technology, existing cards were reimagined with licensed artwork, turning everyday transit cards into premium, sought-after products.
Driving Cultural Relevance Through Card Customization
In partnership with Visa and Popular Bank, CUCU launched a culturally relevant Olympic campaign featuring Puerto Rican table tennis star Adriana Díaz turning everyday bank cards into a powerful engagement and storytelling channel.